Prime Video has largest market share of U.S. streaming customers
New data from Just Watch shows Prime Video edges out even Netflix in terms of domestic market share.
Which streamer is the biggest? It really depends on how you measure it. If the question is measured by total subscribers, there’s no denying that Netflix and its more than 282 million account holders is the winner. But market share is just as important a statistic, particularly in the United States. A new survey from Just Watch, as reported by 9to5 Mac, shows that Prime Video laid claim to the largest streaming market share in the U.S. during 2024.
Key Details: Prime Video claimed a market share of 22% across the length of 2024. Netflix was barely edged out for the top spot, coming in with a 21% market share. Max, Disney+, and Hulu all have higher than 10% shares on their own. 30-Day Free Trial $8.99+ / month amazon.com
According to the data from Just Watch, Prime...
Which streamer is the biggest? It really depends on how you measure it. If the question is measured by total subscribers, there’s no denying that Netflix and its more than 282 million account holders is the winner. But market share is just as important a statistic, particularly in the United States. A new survey from Just Watch, as reported by 9to5 Mac, shows that Prime Video laid claim to the largest streaming market share in the U.S. during 2024.
Key Details: Prime Video claimed a market share of 22% across the length of 2024. Netflix was barely edged out for the top spot, coming in with a 21% market share. Max, Disney+, and Hulu all have higher than 10% shares on their own. 30-Day Free Trial $8.99+ / month amazon.com
According to the data from Just Watch, Prime...
- 1/16/2025
- by David Satin
- The Streamable
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