Former Barstool Sports CEO Erika Ayers Badan Joins Vice Media Board Of Directors

Exclusive: Former Barstool Sports CEO Erika Ayers Badan has joined Vice Media’s board of directors and is expected to play a key role in helping the company’s push into sports programming.
Deadline was the first to report last December on the creation of a sports division at Vice, which has a number of unscripted projects in the pipeline.
Ayers Badan will be the only independent director on the board, serving with Executive Chairman Mike Lang and directors connected with the company’s owners, Fortress Investment Group, Soros Capital Management and Monroe Capital. The firms teamed to acquire Vice out of bankruptcy in 2023.
In a seven-plus-year run at Barstool, Ayers Badan led the company’s expansion from regional blog to a nationally recognized brand and global media company. In building its leading podcast business, she oversaw the launch of breakout franchises like Pat McAfee’s show and Call Her Daddy.
Deadline was the first to report last December on the creation of a sports division at Vice, which has a number of unscripted projects in the pipeline.
Ayers Badan will be the only independent director on the board, serving with Executive Chairman Mike Lang and directors connected with the company’s owners, Fortress Investment Group, Soros Capital Management and Monroe Capital. The firms teamed to acquire Vice out of bankruptcy in 2023.
In a seven-plus-year run at Barstool, Ayers Badan led the company’s expansion from regional blog to a nationally recognized brand and global media company. In building its leading podcast business, she oversaw the launch of breakout franchises like Pat McAfee’s show and Call Her Daddy.
- 1/23/2025
- by Dade Hayes
- Deadline Film + TV
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