YouTube Advertising Revenues Surge Past $10.5B in Latest Quarter
YouTube continues to be the dominant player in ad-supported streaming, reporting Q4 advertising revenue of $10.5 billion, up from $9.2 billion a year ago, and surging past $10B in a quarter for the first time.
YouTube reported ad revenue of $8.9 billion in Q3.
The Google-owned video platform is by far the biggest player in ad-supported streaming video, and frankly streaming overall, with the latest Nielsen Gauge report showing that YouTube comprised more than 11 percent of all TV viewing.
According to Google chief business officer Philipp Schindler, the 2024 presidential election was a major driver in ad revenue.
“YouTube advertising revenues was driven by strong spend on US election advertising with combined spend from both parties almost doubling from what we saw in the 2020 elections,” Schindler told Wall Street analysts.
He also noted the platform’s success in attracting podcasters, many of whom publish video versions of their shows on YouTube.
“Creators are...
YouTube reported ad revenue of $8.9 billion in Q3.
The Google-owned video platform is by far the biggest player in ad-supported streaming video, and frankly streaming overall, with the latest Nielsen Gauge report showing that YouTube comprised more than 11 percent of all TV viewing.
According to Google chief business officer Philipp Schindler, the 2024 presidential election was a major driver in ad revenue.
“YouTube advertising revenues was driven by strong spend on US election advertising with combined spend from both parties almost doubling from what we saw in the 2020 elections,” Schindler told Wall Street analysts.
He also noted the platform’s success in attracting podcasters, many of whom publish video versions of their shows on YouTube.
“Creators are...
- 2/4/2025
- by Alex Weprin
- The Hollywood Reporter - Movie News
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