Exclusive: How’s this for an IP play?

Alloy Entertainment is partnering with singer-songwriter Rupert Holmes on a feature adaptation of his classic 1979 tune, “Escape (The Piña Colada Song).”

While the film’s official logline is under wraps, the project will be a romantic comedy produced by Alloy’s President and Chief Creative Officer, Leslie Morgenstein, and EVP Film, Elysa Koplovitz Dutton. Holmes will serve as executive producer. The team is out now to potential writers for the project.

Released as part of Holmes’ fifth solo album, Partners in Crime, “Escape” focuses on a singles ad placed by a woman in search of a relationship, and the man who finds the ad in the paper. The song’s famous lyrics include: “If you like piña coladas, and getting caught in the rain, if you’re not into yoga, if you have half a brain, if you like making love at midnight,...