Snapchat’s growing creator community was one of its biggest assets during Q4 2024
For the second quarter in a row, Snap, Inc. exceeded expectations on its topline numbers. The parent company of Snapchat enjoyed a stock market bump after sharing its Q4 2024 earnings report, which pegged its quarterly revenue at $1.56 billion — slightly higher than projections.
Snap also outpaced Wall Street estimates in terms of its daily active users. It was projected to reach 451.1 million DAUs, but it soared all the way up to 453 million DAUs, which was good for a 9% year-over-year increase.
The growth of Snapchat’s user base has been underpinned by its parent company’s continued investment in creators. The Snap Star revenue program, which pays influencers who post on the platform, is resulting in an increase in total uploads. Snap’s Q4 2024 report noted that the number of creators posting on Snapchat is up 40% year-over-year.
As TikTok has struggled to contend with U.S. regulations, Snap has used its expanding...
Snap also outpaced Wall Street estimates in terms of its daily active users. It was projected to reach 451.1 million DAUs, but it soared all the way up to 453 million DAUs, which was good for a 9% year-over-year increase.
The growth of Snapchat’s user base has been underpinned by its parent company’s continued investment in creators. The Snap Star revenue program, which pays influencers who post on the platform, is resulting in an increase in total uploads. Snap’s Q4 2024 report noted that the number of creators posting on Snapchat is up 40% year-over-year.
As TikTok has struggled to contend with U.S. regulations, Snap has used its expanding...
- 2/5/2025
- by Sam Gutelle
- Tubefilter.com
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