This fall, MrBeast‘s toys are getting a lore drop.

Thanks to a partnership with Moose Toys and production house Stoopid Buddy Stoodios, the MrBeast Labs toy line will expand through a series of animated shorts. The videos, which are due to arrive later this year, will build a narrative around the characters that began to arrive on retail shelves ahead of the 2024 holiday season.

The color-changing Mutators were among the first toys to come out of MrBeast Labs, the venture that got a boost from the partnership between MrBeast and Moose Toys. Upon their debut, the Mutators and other MrBeast Labs toys promptly became bestsellers. Last holiday season, Moose Toys announced that the MrBeast Labs Mutators were the top-selling toy line in the Action Figure supercategory in both September and October, per data from Circana.

Beyond the Mutators, another piece of the MrBeast Labs line is the micro-collectibles known as Swarms.