Meta wants Facebook to be as hip as it was during its 2000s glory days, so it’s reaching out to people who know what’s hip in the 2020s: Creators. According to The Information, Meta has consulted with big names like MrBeast and Mark Rober to learn what it can do to attract more creators to its original platform.

Facebook, once the foremost social media platform, has seen another Meta-owned property eclipse it in terms of cultural influence. Instagram is now the epicenter of Meta’s creator community, a truth the company pointed out during its Q4 2024 earnings call. Mark Zuckerberg also took time during that presentation to call for a return to the “Og Facebook” experience. “I think that there are a lot of opportunities to make it way more culturally influential than it is today,” Zuckerberg said.

Rober told The Information that Facebook has a “big hill...