This shift suggests a move away from China’s “wolf warrior” diplomatic policy towards a more conciliatory “smile policy,” which aims to improve global perceptions of China. The change might also be influenced by the changing political landscape, particularly with the Trump administration’s threats of tariffs.

In 2016, China imposed restrictions on the distribution of Korean music, movies, dramas, and games in response to South Korea’s decision to deploy the U.S. Terminal High Altitude Area Defense (Thaad) missile defense system. While the Chinese government never officially acknowledged the ban, Korean cultural exports saw a sharp decline in availability, with very few Korean films or shows appearing in Chinese cinemas or on streaming platforms. K-pop artists have also been prohibited from performing in the country.

According to the Korea Economic Daily, a senior official involved in preparations for the Asia-Pacific Economic Cooperation (Apec) summit, scheduled for 2026 in China, the...