In a final marketing stunt to promote The Monkey, Neon sent a school bus full of dead cheerleaders around Hollywood. See how it went in the video below.

In theaters now, the film is based on the Stephen King short story of the same name from his 1985 collection Skeleton Crew.

Produced by James Wan, the gory horror-comedy is written and directed by Osgood Perkins (Longlegs).

When twin brothers find a mysterious wind-up monkey, a series of outrageous deaths tear their family apart. 25 years later, the monkey begins a new killing spree forcing the estranged brothers to confront the cursed toy.

Theo James, Tatiana Maslany, Elijah Wood, Christian Convery, Colin O’Brien, Rohan Campbell, and Sarah Levy star.

Meagan Navarro wrote in her review, “With brisk storytelling efficiency and a playful spirit, The Monkey delivers a Stephen King adaptation like no other. Perkins pushes back against logic in favor of entertaining midnight madness,...