Prime Video UK Director Chris Bird Stepping Down From Streamer After 14 Years

Chris Bird is leaving his role as Director of Prime Video UK after 14 years.
In the past few minutes, head of Prime Video’s EU Established division Brigitte Ricou-Bellan informed staff of Bird’s departure, noting he will leave this business this month.
A search for a successor for Bird, who has led the Prime Video UK business since 2021, will begin “shortly.”
Bird’s departure is the second major exec exit from Prime Video’s UK office in recent months, coming after Barry Furlong left his VP of Prime Video Emea post in January, replaced by Andrew Bennett. We also revealed last month that James Farrell was exiting his role as Head of International Originals after more than a decade with Amazon.
Prime Video UK’s Chris Bird in 2024
Bird is arguably of Amazon’s longest-serving streaming executive. He joined the business in 2011 when Amazon acquired LoveFilm, which at the...
In the past few minutes, head of Prime Video’s EU Established division Brigitte Ricou-Bellan informed staff of Bird’s departure, noting he will leave this business this month.
A search for a successor for Bird, who has led the Prime Video UK business since 2021, will begin “shortly.”
Bird’s departure is the second major exec exit from Prime Video’s UK office in recent months, coming after Barry Furlong left his VP of Prime Video Emea post in January, replaced by Andrew Bennett. We also revealed last month that James Farrell was exiting his role as Head of International Originals after more than a decade with Amazon.
Prime Video UK’s Chris Bird in 2024
Bird is arguably of Amazon’s longest-serving streaming executive. He joined the business in 2011 when Amazon acquired LoveFilm, which at the...
- 3/3/2025
- by Jesse Whittock
- Deadline Film + TV
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