With BuzzFeed Studios, President Richard Alan Reid Has Embraced AI and Turned Branded Content Into Actual Movies
BuzzFeed is still buzzing.
The company, which was founded in 2006 and rose to prominence because of quizzes, personality tests and listicles, has gone through a number of phases (remember when it was investing in hard-charging news?) and now, with BuzzFeed Studios, has been producing a staggering amount of long- and short-form content – everything from YouTube videos to feature-length motion pictures.
It’s latest really-for-real movie is “F Marry Kill,” which is in select theaters and on demand this week, thanks to a partnership with Lionsgate. It’s a romantic horror comedy starring Lucy Hale, who recently partnered with BuzzFeed on another feature project, the dog-centered rom-com “Puppy Love.”
TheWrap spoke to Richard Alan Reid, producer of the film and president of BuzzFeed Studios, who told us how AI is informing not only the kinds of content they are investing in but also actual content, how Purina-sponsored branded content turned...
The company, which was founded in 2006 and rose to prominence because of quizzes, personality tests and listicles, has gone through a number of phases (remember when it was investing in hard-charging news?) and now, with BuzzFeed Studios, has been producing a staggering amount of long- and short-form content – everything from YouTube videos to feature-length motion pictures.
It’s latest really-for-real movie is “F Marry Kill,” which is in select theaters and on demand this week, thanks to a partnership with Lionsgate. It’s a romantic horror comedy starring Lucy Hale, who recently partnered with BuzzFeed on another feature project, the dog-centered rom-com “Puppy Love.”
TheWrap spoke to Richard Alan Reid, producer of the film and president of BuzzFeed Studios, who told us how AI is informing not only the kinds of content they are investing in but also actual content, how Purina-sponsored branded content turned...
- 3/7/2025
- by Drew Taylor
- The Wrap
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