In an effort to raise money for families of color displaced by the recent Los Angeles wildfires, actor and comedian Milana Vayntrub is going much farther than a GoFundMe.

Rising to fame a decade ago as “the AT&T girl” featured prominently in commercials for the telecom giant, Vayntrub recently launched OnlyPhilanthropy – a kind of spoof of the ubiquitous adult content platform OnlyFans – where she’s sharing “flirty” photos in exchange for cash for victims.

Though she is not providing nudes, Vayntrub says the project hopes to “use the male gaze to fight the blaze.” One such flirty pic will run you $69, with tiers for more.