NBCUniversal Preps Massive Live Event Push in 2025 Upfront
The 2025 upfronts are a couple of months away, but NBCUniversal’s ad sales chairman Mark Marshall is already sending a message to Madison Ave.
Marshall sent a message to NBCU’s clients and partners Monday afternoon, confirming that the company will once again convene the morning of May 12 at Radio City Music Hall, and that Telemundo will move its traditional evening celebration to Tuesday after Amazon took over its Monday night slot.
But the focus of Marshall’s memo is about teeing up 2026, the 100th anniversary of NBC, and the onslaught of live events that the company plans to bring to market in this year’s upfront.
If there was any ever doubt that sports and live events are where the industry is tilting, Marshall’s memo will put that to rest. NBC will have Super Bowl Lx, the 2026 Winter Olympics, and the return of the NBA on NBC all in a few week span.
Marshall sent a message to NBCU’s clients and partners Monday afternoon, confirming that the company will once again convene the morning of May 12 at Radio City Music Hall, and that Telemundo will move its traditional evening celebration to Tuesday after Amazon took over its Monday night slot.
But the focus of Marshall’s memo is about teeing up 2026, the 100th anniversary of NBC, and the onslaught of live events that the company plans to bring to market in this year’s upfront.
If there was any ever doubt that sports and live events are where the industry is tilting, Marshall’s memo will put that to rest. NBC will have Super Bowl Lx, the 2026 Winter Olympics, and the return of the NBA on NBC all in a few week span.
- 3/17/2025
- by Alex Weprin
- The Hollywood Reporter - Movie News
Similar News
Resident Alien Season 4 and Revival Trailers and Key Art Released
- 5/1/2025
- by Mirko Parlevliet
- Vital Thrills
Resident Alien Season 4 Trailer Reveals Harry’s Biggest Change Yet — And It’s Not the Network Move
- 5/1/2025
- by Paul Dailly
- TVfanatic
‘Resident Alien’ To Stay On Syfy After All In Simulcast With USA; Season 4 Premiere Date & Trailer Released
- 5/1/2025
- by Nellie Andreeva
- Deadline Film + TV
NBCU’s Cori Abraham Joins SpinCo To Oversee Unscripted Originals On An Interim Basis
- 5/1/2025
- by Peter White
- Deadline Film + TV
Law & Order Exclusive Sneak Peek Showcases a Hard Left Turn for Shawn & Riley’s Investigation
- 5/1/2025
- by Paul Dailly
- TVfanatic
‘The Traitors’ Leads 2025 Critics Choice Real TV Awards Nominations
- 5/1/2025
- by Beatrice Verhoeven
- The Hollywood Reporter - Movie News
‘I’m Still Here’ triumphs at 2025 Platino Awards
- 4/28/2025
- ScreenDaily
Peacock May 2025 Movies, TV Shows, and Sports
- 4/25/2025
- by Mirko Parlevliet
- Vital Thrills
Selena Gomez's Full Billboard Latin Women In Music Acceptance Speech Revealed, Thanks Fans & Talks 'Revelación' EP
- 4/25/2025
- by Just Jared
- Just Jared
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.