Roku rolls out test of start-up ads, upsetting viewers
Over the weekend, many Roku customers began to notice an ad that plays automatically when starting up the device.
Roku is known as one of the most popular streaming device makers in the United States, but even its reputation isn’t bulletproof. That reputation took a hit recently when many Roku owners around the country noticed a new type of ad when using their player: a full-screen, start-up commercial that played automatically when users turned on their devices.
Key Details: Roku has confirmed that it’s testing start-up ads with a segment of its customers. Customers have taken to social media in droves to complain about the ads. Roku continuously evolves its ad strategy in the name of enhancing revenues. Watch Now Free roku.com
When reached for comment, Roku confirmed that it was trying out these new, full-screen start-up ads when customers turned on their devices, saying it was...
Roku is known as one of the most popular streaming device makers in the United States, but even its reputation isn’t bulletproof. That reputation took a hit recently when many Roku owners around the country noticed a new type of ad when using their player: a full-screen, start-up commercial that played automatically when users turned on their devices.
Key Details: Roku has confirmed that it’s testing start-up ads with a segment of its customers. Customers have taken to social media in droves to complain about the ads. Roku continuously evolves its ad strategy in the name of enhancing revenues. Watch Now Free roku.com
When reached for comment, Roku confirmed that it was trying out these new, full-screen start-up ads when customers turned on their devices, saying it was...
- 3/18/2025
- by David Satin
- The Streamable
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