As A Minecraft Movie approaches its April 4 premiere date, distributor Warner Bros. has enacted a wide-reaching marketing strategy. Promotional tie-ins have included a limited-time McDonald’s menu and a partnership with cosmetics brand Nyx. But amidst that promotional flurry, a nagging question has lingered: Where are all the creators?

The Let’s Play stars, machinima artists, and immersive storytellers who feature Minecraft in YouTube videos deserve places in A Minecraft Movie‘s promotional blitz. Without them, Minecraft wouldn’t be nearly the cultural phenomenon it has become. Across 15 years of activity, the blocky sandbox game has hauled in more than a trillion YouTube views (and counting). The game’s top creators have parlayed their passion into numerous off-YouTube ventures.

It’s fair to suggest that A Minecraft Movie wouldn’t exist without Minecraft creators, which is why it’s so odd that those tastemakers haven’t factored into the film’s pre-release hype.