Ryan Coogler & Michael B. Jordan’s ‘Sinners’ Eyes $40M+ Easter Weekend Launch – Early Box Office Look
Warner Bros.’ Ryan Coogler directed/written/produced period horror movie Sinners hit three-week tracking today and it’s looking like a $40M-plus opening for the $90M feature production over the Easter weekend. Sinners opens on April 18.
Sinners is solid with men under and over 25 in first choice, higher than Alien: Romulus ($42M) and higher than Mickey 17 ($19M) in first choice. That’s a good thing. Box office sources believe that Warners can potentially even up the opening for the Michael B. Jordan starring movie before the lucrative holiday weekend which the studio has always been a fixture of, i.e. Ready Player One, Clash of the Titans, and last year’s very successful Legendary title, Godzilla x Kong: The New Empire ($80M opening).
Some tracking services have Sinners in the low $30Ms, however, Warners’ campaign doesn’t fire up until April 2. It’s a vital title on their slate...
Sinners is solid with men under and over 25 in first choice, higher than Alien: Romulus ($42M) and higher than Mickey 17 ($19M) in first choice. That’s a good thing. Box office sources believe that Warners can potentially even up the opening for the Michael B. Jordan starring movie before the lucrative holiday weekend which the studio has always been a fixture of, i.e. Ready Player One, Clash of the Titans, and last year’s very successful Legendary title, Godzilla x Kong: The New Empire ($80M opening).
Some tracking services have Sinners in the low $30Ms, however, Warners’ campaign doesn’t fire up until April 2. It’s a vital title on their slate...
- 3/27/2025
- by Anthony D'Alessandro
- Deadline Film + TV
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