Creators are enjoying the robust monetization ecosystem on Facebook, and Mark Zuckerberg believes that a return to the platform’s roots can bring earnings even higher. A star-studded episode of The Colin and Samir Show featured both Zuckerberg and MrBeast as guests: Zuckerberg discussed his company’s focus on reviving “O.G.” Facebook experiences, while MrBeast revealed that monetization for his short-form videos is two times higher on Facebook than it is on any other platform.

Midway through the episode, Zuckerberg asked MrBeast how his short-form uploads are performing on Facebook. The North Carolina-based creator said his results are “over twice as high” on the Meta-owned hub as they are anywhere else. “That’s not that abnormal of a result,” Zuckerberg added.

Meta’s united revenue streams have ushered in a prosperous era for Facebook’s top creators, but most of Zuckerberg’s conversation with Colin and Samir focused...