Spotter just took YouTube’s biggest creators to its own Upfronts
Make room, YouTube. There’s a new creator-focused Upfront in town.
The content industry has gotten used to seeing YouTube at the Television Upfronts, where it uses its annual advertiser presentation, Brandcast, to tell marketers why they should buy ads against its vast trove of creator-generated content. Now Spotter has joined the fray, too, with its own event before Upfronts season officially begins. The creator services and catalog licensing company hosted its own Upfront at The Glasshouse in New York City tonight, bringing together 150 creator industry and marketing executives to hear what Spotter-partnered creators are up to.
Featured creators included some of YouTube’s top makers and execs from their companies: MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, Jordan Matter, The Try Guys, Sam & Colby, Pierson, Drew Binsky, Airrack, The Royalty Family, and Michelle Khare all took the stage to talk about upcoming projects.
As Spotter President Nic Paul put it,...
The content industry has gotten used to seeing YouTube at the Television Upfronts, where it uses its annual advertiser presentation, Brandcast, to tell marketers why they should buy ads against its vast trove of creator-generated content. Now Spotter has joined the fray, too, with its own event before Upfronts season officially begins. The creator services and catalog licensing company hosted its own Upfront at The Glasshouse in New York City tonight, bringing together 150 creator industry and marketing executives to hear what Spotter-partnered creators are up to.
Featured creators included some of YouTube’s top makers and execs from their companies: MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, Jordan Matter, The Try Guys, Sam & Colby, Pierson, Drew Binsky, Airrack, The Royalty Family, and Michelle Khare all took the stage to talk about upcoming projects.
As Spotter President Nic Paul put it,...
- 3/28/2025
- by James Hale
- Tubefilter.com
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