Five and a half hours of chairs gave Marvel’s Avengers: Doomsday casting livestream nearly 300 million eyeballs.

There’s clearly a reason why Marvel is so successful, and we’re left here scrimping for coffee, trying to point people towards independent and lower budget productions.

The huge livestream of chairs that Marvel put together earlier this week, running for just shy of five and a half hours, turned into the kind of numbers success that virtually guarantees it’ll be repeated.

According to calculations, the stream was viewed 275 million times while it was taking place. Even accepting that some people were ducking in and out to admire the furniture, that’s the kind of audience that a movie trailer struggles to get. As a flexing of its marketing muscles, too, it’s proof that Marvel can still wrestle the limelight and get it pointed brightly in its direction.

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