Exclusive: There are signs of movement at Landmark Theatres, which is planning extensive remodeling at three of its top locations — Bethesda Row, Lagoon and Kendall Square – and has elevated President Kevin Holloway to chief executive.

In partnership with their respective landlords, Landmark said, the three locations will “imminently undergo extensive remodels, blending modern design with the rich history of each unique venue.”

Exhibition veteran Holloway, formerly of Alamo Drafthouse, ArcLight Cinemas and Pacific Theatres, will retain his president title.

Landmark, once the go-to chain to launch independent films, fell on hard times as did many during Covid, was strapped for cash and pivoted to add big studio fare to its lineup. The chain was slow to upgrade. Nicer theaters with new features are especially critical now as a slowly rebounding box office tries to draw fickle audiences, especially younger moviegoers, back.

The chain has closed 32 locations since the pandemic. It...