After taking last year off, Sony Pictures returned to CinemaCon to kick off the 2025 edition of the annual trade show for movie theaters. As usual, film chairman Tom Rothman had plenty of barbs to sling at those who would declare the big screen dead, but this time he also had some big promises to help with two issues facing exhibitors: price and windowing.

“I have one word for all of you. It’s a magic word. It’s a secret mantra you might utter during your morning meditation: Tuesday,” Rothman said. “I ask you, why is Tuesday different from any other day? It’s because Tuesday is where the grosses are higher…and that’s because the tickets are cheaper. But what if Monday was also like Tuesday? Or Wednesday?”

But Rothman’s suggestion was coupled with a promise to meet theaters halfway, noting that “cost and windows can work...