In our coverage of the digital ecosystem, we like to call creators “millionaires” when they achieve a seven-digit subscriber or follower count on a platform like YouTube and TikTok. Canadian gamer Andre Rebelo is one of the standouts we’ve covered in that column, and he just became a millionaire on a different platform: Fortnite.

Rebelo, known online as Typical Gamer, is the first creator to gain at least one million followers on Fortnite. He currently sits atop a leaderboard that also includes notable influencers like SypherPK and NickEh.

Epic Games only introduced the follower mechanic to Fortnite last November, but Typical Gamer wasted no time assembling a million-strong fanbase. Several factors drove his rise to newfound heights: He relied on his established following on platforms like YouTube, his affinity for a game he plays competitively, and his status as a top-tier developer of custom Fortnite islands. Last year, he launched Jogo,...