Spotify Unveils New Advertising Tools at First Advance Event
Spotify is introducing a suite of new tools, as the audio giant makes a larger commitment to its advertising business.
The new tools include the ability for advertisers in the U.S. to use generative AI to create scripts and voice overs in Spotify’s Ads Manager for the first time, as well as new programmatic offerings and measurement tools for advertisers to evaluate how their ads are performing on the platform. Additionally, Spotify is establishing new brand partnerships with Visa and Kona Big Wave, through its in-house consultancy offering, Spotify Aux.
The announcements came as Spotify held its first advance event in New York Wednesday for advertisers, ahead of the traditional upfronts and newfronts.
The company, which achieved its first full year of profitability in 2024, sees further opportunity in its advertising business, but also saw ad revenue growth slow down in the second half of the year. In the fourth-quarter,...
The new tools include the ability for advertisers in the U.S. to use generative AI to create scripts and voice overs in Spotify’s Ads Manager for the first time, as well as new programmatic offerings and measurement tools for advertisers to evaluate how their ads are performing on the platform. Additionally, Spotify is establishing new brand partnerships with Visa and Kona Big Wave, through its in-house consultancy offering, Spotify Aux.
The announcements came as Spotify held its first advance event in New York Wednesday for advertisers, ahead of the traditional upfronts and newfronts.
The company, which achieved its first full year of profitability in 2024, sees further opportunity in its advertising business, but also saw ad revenue growth slow down in the second half of the year. In the fourth-quarter,...
- 4/2/2025
- by Caitlin Huston
- The Hollywood Reporter - Movie News
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