‘Minecraft’ Box Office Explosion: How Gen Z and Social Media Buzz Fueled a $160 Million-Plus Opening
After the worst March the box office has seen in decades, Warner Bros./Legendary’s “A Minecraft Movie” earned the biggest opening weekend since “Moana 2” with $163 million domestic and $314 million worldwide.
Not even the most optimistic projections had “Minecraft” surpassing “The Super Mario Bros. Movie” for the biggest opening weekend ever for a video game adaptation. No one imagined that its domestic launch would be larger than what all movies grossed in the two previous weekends combined.
But this “Jumanji: Welcome to the Jungle”-esque adventure film from “Napoleon Dynamite” director Jared Hess, starring Jack Black, Jason Momoa and Danielle Brooks as humans who enter the world of “Minecraft,” saw an explosion in presales in the final days leading up to its release, and has been further lifted by social media buzz that, while not always praising the film’s quality, has hailed the experience of watching “Minecraft” in a crowded theater.
Not even the most optimistic projections had “Minecraft” surpassing “The Super Mario Bros. Movie” for the biggest opening weekend ever for a video game adaptation. No one imagined that its domestic launch would be larger than what all movies grossed in the two previous weekends combined.
But this “Jumanji: Welcome to the Jungle”-esque adventure film from “Napoleon Dynamite” director Jared Hess, starring Jack Black, Jason Momoa and Danielle Brooks as humans who enter the world of “Minecraft,” saw an explosion in presales in the final days leading up to its release, and has been further lifted by social media buzz that, while not always praising the film’s quality, has hailed the experience of watching “Minecraft” in a crowded theater.
- 4/7/2025
- by Jeremy Fuster
- The Wrap
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