Comcast Advertising. (Courtesy image)

Comcast has rebranded its video advertising solution Effectv to “Comcast Advertising,” a name that comes with the launch of a new Media Solutions team.

As part of the rebrand, Comcast has appointed a handful of new executives within the Media Solutions unit, including Dawn Williamson to the role of Chief Revenue Officer; Gina Mingioni to Chief Operating Officer; and Karen Babcock to the role of Head of Strategy, Partnership and Supply, effective immediately.

The new Media Solutions team “will offer one point of entry for our expanded set of advertising assets, so whether local or national, traditional TV, streaming, or multiscreen, buyers can select specific media or bundle them to find the right solution for their businesses,” a spokesperson said on Tuesday.

“This streamlined, flexible approach will enhance the client experience for all advertisers, from small businesses to major agency holding companies, with solutions underpinned by...