President Donald Trump‘s controversial trade tariffs have positively affected cable news, with MSNBC, in particular, seeing a significant ratings boost for the week of March 31. According to Nielsen ratings, per AdWeek, MSNBC posted its most-watched week since Election Week last year. This saw the network with double-digit gains in both total viewers and the coveted Adults 25-54 demographic during total day. MSNBC’s primetime lineup, which includes programs like The Rachel Maddow Show and The Last Word with Lawrence O’Donnell, averaged 1.237 million total viewers (up 6% on the week prior) and 113,000 viewers in the key demo (up 1%). The increases were even higher during total day, with the network averaging 701,000 total viewers (up 12%) and 69,000 viewers in the key demo (up 17%). In primetime, MSNBC moved up a spot from fourth to third in total viewers among all basic cable networks and tied for the ninth spot in the key demo with The History Channel and TLC.