Wheelhouse’s Glenn Hugill Says ‘Million Dollar Secret’ Producer Prepping Several Splashy Deals & Projects With Digital Talent: “Creators Aren’t Just Influencers Anymore… They’re Media Empires”
Exclusive: With Million Dollar Secret riding high in the charts, Brent Montgomery’s Wheelhouse is looking to lean into the creator economy and YouTube talent in a big way.
Glenn Hugill, the newly-promoted Chief Content Officer and President of the international Wheelhouse Studios, said the indie is in the process of signing off on a “massive project that involves creator-led talent” and was the subject of a bidding war. “It’s got huge creators and a structure that involves live, structured and reality,” he explained. “It feels like the kind of show that would never have existed three years ago and right now feels inevitable.”
Further to this project, Hugill revealed Wheelhouse is deep in the weeds striking a string of talent deals with digital creatives that will be unveiled in the coming weeks. This, he said, came after Jimmy Kimmel’s indie Kimmelot divested its equity stake in Wheelhouse...
Glenn Hugill, the newly-promoted Chief Content Officer and President of the international Wheelhouse Studios, said the indie is in the process of signing off on a “massive project that involves creator-led talent” and was the subject of a bidding war. “It’s got huge creators and a structure that involves live, structured and reality,” he explained. “It feels like the kind of show that would never have existed three years ago and right now feels inevitable.”
Further to this project, Hugill revealed Wheelhouse is deep in the weeds striking a string of talent deals with digital creatives that will be unveiled in the coming weeks. This, he said, came after Jimmy Kimmel’s indie Kimmelot divested its equity stake in Wheelhouse...
- 4/14/2025
- by Max Goldbart
- Deadline Film + TV
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