“Jed The Fish” Gould, the quirky, influential Los Angeles radio DJ who lorded over Kroq-fm’s drivetime slot for 34 years, died Monday of lung cancer at his home. He was 69. The news was announced on his Instagram page and social media.

“The world lost one of its most unique and brilliant personalities,” the Ig post reads in part. “The world will never be the same.”

Born Edwin Jed Fish Gould III on July 15, 1955, he joined the Pasadena-based Kroq in 1978 as its musical director while punk rock and new wave were gaining momentum. He moved to the night shift in 1979 and was a big part of the station’s “Roq of the ’80s” push early in that decade. He moved to San Francisco in 1985 to join Kqak-fm for three months before doing a brief weekend stint at Bay Area rival station Krqr before returning to Kroq and taking over the 3-6 p.