Artificial or not, Netflix co-ceo Ted Sarandos has some ideas on how artificial intelligence could make films “better.” During the company’s first-quarter earnings call on Thursday, Sarandos said that he believes that the real opportunity for AI in filmmaking is if they can help films be “10 percent better,” not just “50 percent cheaper.” Sarandos cited James Cameron’s recent comments about how the technology could cut production costs in half.

“There’s a ton of excitement about what AI can do for content creators,” Sarandos said on the call. “I read the article too about what Jim Cameron said about making movies 50 percent cheaper. I remain convinced that there’s an even bigger opportunity if you can make movies 10 percent better. So, our talent today is using AI tools to do set references, pre-vis, VFX sequence prep, shot planning, all kinds of things today that kind of make the process better.