Netflix’s Asia Pacific Film Slate Drives 20% Viewership Surge in Booming Market
Netflix’s strategic investment in Asian-Pacific filmmaking is yielding significant returns, with Apac members’ film viewing surging nearly 20% in 2024, according to data revealed at the company’s ongoing Apac film showcase in Tokyo.
The streaming giant disclosed that Apac films dominated its Non-English Film Weekly Top 10 charts more than content from any other region last year, with over 100 Apac titles breaking into these rankings. The robust performance underscores Netflix’s expanding footprint in the world’s most populous region.
“The average Netflix member watches seven movies every month,” noted Minyoung Kim, VP of Content for Apac (excluding India), highlighting film’s crucial role in the platform’s engagement strategy. For Netflix India specifically, films represent nearly half of all viewing time – among the highest film engagement rates globally. Indian titles have maintained an unbroken presence in Netflix’s Global Top 10 (Non-English) list every week over the past year.
The showcase...
The streaming giant disclosed that Apac films dominated its Non-English Film Weekly Top 10 charts more than content from any other region last year, with over 100 Apac titles breaking into these rankings. The robust performance underscores Netflix’s expanding footprint in the world’s most populous region.
“The average Netflix member watches seven movies every month,” noted Minyoung Kim, VP of Content for Apac (excluding India), highlighting film’s crucial role in the platform’s engagement strategy. For Netflix India specifically, films represent nearly half of all viewing time – among the highest film engagement rates globally. Indian titles have maintained an unbroken presence in Netflix’s Global Top 10 (Non-English) list every week over the past year.
The showcase...
- 4/21/2025
- by Naman Ramachandran
- Variety Film + TV
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