In the summer of 2020, Montana conservationist Scott Christensen’s phone started blowing up, and not over the usual suspects like grizzly bears and wolves. This time people were reaching out to Christensen, who leads the Greater Yellowstone Coalition, to let him know that his Bozeman-based nonprofit organization was involved in more of a cultural issue, mentioned in a fiery scene on the hit show Yellowstone. In the scene, several characters, including Kevin Costner’s ranch patriarch John Dutton, are arguing about the potential building of a new airport in the region when a representative from the fictional Broken Rock Indian Reservation threatens to call the Greater Yellowstone Coalition’s lawyers to stall the project. “I got 25 emails and several voicemails,” says Christensen, who has lived in Bozeman since 2007 and doesn’t watch Yellowstone or its spinoffs. One person even emailed Christensen to express concern about the plans for the airport.