Roblox introduces regional pricing to unlock creator revenue around the world
Roblox is a worldwide phenomenon, and its newest feature encourages more interconnectedness among that global community. By utilizing a Regional Pricing tool, Roblox creators can prorate the price of in-game items, making them less expensive in nations that possess less spending power.
A blog post from the Roblox team explains that the Regional Pricing tool will apply to items that are bought and sold within custom Roblox experiences. The sandbox title’s economy has become so robust that creators took home nearly $1 billion in earnings in 2024.
That’s already a massive number, but Roblox has even bigger ambitions. Last September, Roblox CEO David Baszucki set a big goal for the future: He wants 10% of all gaming content revenue to flow through the Roblox ecosystem.
That ambitious target requires deep saturation across the globe — and that’s where Regional Pricing comes in. Roblox is a hit around the world: Brazilian creators are opening experience development studios,...
A blog post from the Roblox team explains that the Regional Pricing tool will apply to items that are bought and sold within custom Roblox experiences. The sandbox title’s economy has become so robust that creators took home nearly $1 billion in earnings in 2024.
That’s already a massive number, but Roblox has even bigger ambitions. Last September, Roblox CEO David Baszucki set a big goal for the future: He wants 10% of all gaming content revenue to flow through the Roblox ecosystem.
That ambitious target requires deep saturation across the globe — and that’s where Regional Pricing comes in. Roblox is a hit around the world: Brazilian creators are opening experience development studios,...
- 4/22/2025
- by Sam Gutelle
- Tubefilter.com
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