Ben Stiller, Patrick Schwarzenegger and More Call Out Variety for Defanging ‘Sinners’ Box Office
Variety came under fire over the weekend for a box office report that dinged Ryan Coogler’s hit horror film, “Sinners,” for having an uphill battle to make a profit despite its impressive $63 million global opening.
Ben Stiller and Patrick Schwarzenegger were among the Hollywood figures calling out the trade outlet for its questionable framing, defending “Sinners” for its clear box office win and emphasizing that — even in light of its $90 million price tag before expenses for global marketing — the $63 million haul is accounting for just three days.
“In what universe does a $60 million opening for an original studio movie warrant this headline?” Stiller tweeted Sunday, re-sharing Variety’s post.
That post read: “‘Sinners’ has amassed $61 million in its global debut. It’s a great result for an original, R-rated horror film, yet the Warner Bros. release has a $90 million price tag before global marketing expenses, so profitability remains a ways away.
Ben Stiller and Patrick Schwarzenegger were among the Hollywood figures calling out the trade outlet for its questionable framing, defending “Sinners” for its clear box office win and emphasizing that — even in light of its $90 million price tag before expenses for global marketing — the $63 million haul is accounting for just three days.
“In what universe does a $60 million opening for an original studio movie warrant this headline?” Stiller tweeted Sunday, re-sharing Variety’s post.
That post read: “‘Sinners’ has amassed $61 million in its global debut. It’s a great result for an original, R-rated horror film, yet the Warner Bros. release has a $90 million price tag before global marketing expenses, so profitability remains a ways away.
- 4/22/2025
- by Raquel 'Rocky' Harris
- The Wrap
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