Snoop Dogg & His Death Row Pictures Ink Multi-Year Deal With NBCUniversal
NBCUniversal Entertainment & Studios entered a new multi-year creative partnership with Snoop Dogg, and his Death Row Pictures production company.
The deal reps a major expansion between the entertainment conglom and the Hip Hop branded artist across film, television, sports entertainment, and streaming.
Death Row Records is now expanding with Death Row Pictures with a new era of innovative onscreen storytelling in the works. Death Row Picture’s upcoming slate of projects includes the Snoop Dogg biopic about his rise to fame. That pic will be written by Joe Robert Cole and produced by Snoop, Brian Grazer and Death Row Pictures President Sara Ramaker.
Beyond film, Snoop will return to NBC’s four-time Emmy Award-winning musical competition series The Voice this Fall, reclaiming his red chair for Season 28.
On top of that, Snoop will continue to partner with NBCUniversal on cross-portfolio opportunities as his relationship with the Company continues to deepen.
The deal reps a major expansion between the entertainment conglom and the Hip Hop branded artist across film, television, sports entertainment, and streaming.
Death Row Records is now expanding with Death Row Pictures with a new era of innovative onscreen storytelling in the works. Death Row Picture’s upcoming slate of projects includes the Snoop Dogg biopic about his rise to fame. That pic will be written by Joe Robert Cole and produced by Snoop, Brian Grazer and Death Row Pictures President Sara Ramaker.
Beyond film, Snoop will return to NBC’s four-time Emmy Award-winning musical competition series The Voice this Fall, reclaiming his red chair for Season 28.
On top of that, Snoop will continue to partner with NBCUniversal on cross-portfolio opportunities as his relationship with the Company continues to deepen.
- 4/23/2025
- by Anthony D'Alessandro
- Deadline Film + TV
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