Amazon Prime Video Taps Eric Church, John Fogerty for NASCAR Theme Based on Retooled Ccr Smash
Some music never goes out of style.
Amazon Prime Video has enlisted country star Eric Church and former Creedence Clearwater Revival leader John Fogerty to update the band’s classic “Up Around The Bend” for use as a theme for the streamer’s new coverage of NASCAR.
“Working with both Eric Church — an incredible artist who is a genuine NASCAR fan — and the legendary John Fogerty to put a fresh spin on his iconic hit gives our coverage a distinctive sound that matches the energy of the sport,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video, in a statement. “Incorporating the anthem into our new commercial featuring the legendary duo of Dale Earnhardt Jr. and Steve Letarte, alongside current Cup Series star Chase Elliott, taps into the heartbeat of NASCAR and highlights our commitment to delivering a unique, fun, and exciting viewing experience for fans.”
Other media...
Amazon Prime Video has enlisted country star Eric Church and former Creedence Clearwater Revival leader John Fogerty to update the band’s classic “Up Around The Bend” for use as a theme for the streamer’s new coverage of NASCAR.
“Working with both Eric Church — an incredible artist who is a genuine NASCAR fan — and the legendary John Fogerty to put a fresh spin on his iconic hit gives our coverage a distinctive sound that matches the energy of the sport,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video, in a statement. “Incorporating the anthem into our new commercial featuring the legendary duo of Dale Earnhardt Jr. and Steve Letarte, alongside current Cup Series star Chase Elliott, taps into the heartbeat of NASCAR and highlights our commitment to delivering a unique, fun, and exciting viewing experience for fans.”
Other media...
- 4/24/2025
- by Brian Steinberg
- Variety Film + TV
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