YouTube’s quarterly ad revenue approaches $9 billion after double-digit year-over-year bump
YouTube‘s strong first quarter has helped cement it as a crucial holding under the Alphabet umbrella. The parent company of Google reported its Q1 2025 earnings on April 24, and YouTube was a major focal point thanks to its ballooning ad revenue.
During the earnings call, Alphabet execs reported that YouTube’s quarterly ad revenue totaled $8.9 billion. That sum represents a year-over-year increase of 10.3%.
Surprisingly, those gains fell slightly short of analyst expectations. YouTube had been projected to achieve $8.97 billion in ad revenue during Q1 2025. Overall, Alphabet exceeded projections by generating $90.23 billion of quarterly revenue. Analysts had predicted that the company’s topline figure would reach $89.12 billion.
YouTube’s first-quarter activity showed an effort to diversify its revenue beyond ads. Thanks to increasing activity from podcast fans and senior citizens, the platform’s audience on TV screens continues to swell. A new Premium Lite tier figures to attract more customers to YouTube’s subscription service,...
During the earnings call, Alphabet execs reported that YouTube’s quarterly ad revenue totaled $8.9 billion. That sum represents a year-over-year increase of 10.3%.
Surprisingly, those gains fell slightly short of analyst expectations. YouTube had been projected to achieve $8.97 billion in ad revenue during Q1 2025. Overall, Alphabet exceeded projections by generating $90.23 billion of quarterly revenue. Analysts had predicted that the company’s topline figure would reach $89.12 billion.
YouTube’s first-quarter activity showed an effort to diversify its revenue beyond ads. Thanks to increasing activity from podcast fans and senior citizens, the platform’s audience on TV screens continues to swell. A new Premium Lite tier figures to attract more customers to YouTube’s subscription service,...
- 4/25/2025
- by Sam Gutelle
- Tubefilter.com
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