The upcoming episode of “The Food That Built the World,” titled “You Don’t Know Jack,” promises to take viewers on an exciting journey into the world of whiskey. Airing on Sunday, May 4, 2025, at 9:00 Pm on History, this episode will spotlight the story of a farmhand named Jack Daniel and a distiller in Tennessee. Their quest to bring quality bootleg whiskey into the mainstream market is sure to captivate audiences.

Jack Daniel’s innovative approach to branding and a new recipe will be central to the episode. The show will explore how these elements helped transform a humble distillery into a powerhouse in the American whiskey industry. Viewers can expect to learn about the challenges faced by Daniel and his team as they navigate the complex world of alcohol production and marketing.

As the episode unfolds, it will highlight the importance of quality and branding in creating a best-selling product.