“I don’t think about the toys”: George Lucas Got Cursed Constantly for Not Giving a Damn About Star Wars Merchandise Sales

When he introduced the world to the galactic saga of Star Wars, George Lucas had a very different vision in mind than what has unfolded over the past few decades. One thing he certainly didn’t anticipate was its massive expansion into toy merchandising.
Following the success of the original film and the rest of the trilogy, the film series expanded into a wide range of merchandise, including countless toys and products. However, Lucas himself had little personal interest in them, something he admitted led to criticism.
George Lucas recalled getting cursed at for not caring about the Star Wars merchandise Star Wars: A New Hope | Credit: Lucasfilm
Being one of the most successful and popular film series of all time, Star Wars has extended into a massive franchise that includes movies, shows, animated shows, and games, and an extensive merchandise line, ranging from toys to countless other products.
RelatedGeorge...
Following the success of the original film and the rest of the trilogy, the film series expanded into a wide range of merchandise, including countless toys and products. However, Lucas himself had little personal interest in them, something he admitted led to criticism.
George Lucas recalled getting cursed at for not caring about the Star Wars merchandise Star Wars: A New Hope | Credit: Lucasfilm
Being one of the most successful and popular film series of all time, Star Wars has extended into a massive franchise that includes movies, shows, animated shows, and games, and an extensive merchandise line, ranging from toys to countless other products.
RelatedGeorge...
- 4/29/2025
- by Laxmi Rajput
- FandomWire
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