As we here at /Film have learned well, keeping tabs on the way TV shows and movies impact the cultural zeitgeist means keeping up to date with the buzz they're creating on social media. This, of course, means that we also keep a keen eye on which social media platforms are making the biggest impact, and which ones seem to be on the rise.

Lately, I've become increasingly interested in Bigo Live, the social live-streaming platform that has made serious waves in recent years. It was launched in 2016, and has been averaging some 500 million users since 2024. Not only does it have users in over 150 countries, but its prominence in the U.S. is on the rise – which makes it a particularly interesting platform during the current, extremely strange times for video-based content creators. With TikTok's future still very much up in the air, it seems to me that it's...