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Hallmark’s New Offering For Fans-What Is ‘One Hallmark’?
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Hallmark spoilers and updates reveal at the recent Hallmark Media presentation, a new offering was announced. What exactly is ‘One Hallmark’ and what does it mean for fans?

What Is This Rebranding About?

During the latest upfront presentation, Hallmark Media shared a variety of exciting updates. The network is set to launch 40 new Christmas movies as part of its Countdown To Christmas celebration.

Even more impressive, there will be more than 4,000 hours of holiday-themed programming available in 2025.

Furthermore, Hallmark intends to expand its lineup of unscripted content, branding it as “reality with heart” and they introduced the concept of “One Hallmark.” What does this initiative entail, and what does it represent-here’s a look at how the beloved network is shaping its identity.

The Rebranding Initiative Explained

The feel-good network has undergone significant changes, including a rebranding to “One Hallmark;” Ed Georger, the EVP of Ad Sales and Digital Media at Hallmark Media,...
See full article at Celebrating The Soaps
  • 5/1/2025
  • by Rita Ryan
  • Celebrating The Soaps

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