Amazon Prime Video Invites Emmy Voters to Immerse in FYC Experiences for ‘The Boys,’ ‘Rings of Power,’ and ‘Another Simple Favor’
Amazon and Prime Video are again inviting Emmy voters to immerse themselves in their favorite shows via elaborate activations and experiences. Prime Video on Thursday announced its annual Prime Experience returns this month, letting voters feel as though they’re walking inside some of the year’s awards contenders.
The Emmy FYC activation runs May 4-22, once again at nya studios West in Hollywood. Shows featured this year include “The Better Sister,” “Étoile,” “The Lord of the Rings: The Rings of Power,” “Cross,” “The Boys,” “Overcompensating,” “#1 Happy Family USA,” and the original film “Another Simple Favor.”
Amazon wants to convince viewers via a deep dive into their creative process.
For instance, this year, the “Étoile” exhibit will be a ballet-inspired museum featuring curated visuals, props, and production design, as well as other immersive elements.
“The Boys” offers a resistance-themed Starlight House and the chance to walk around Truthbomb News Studio.
The Emmy FYC activation runs May 4-22, once again at nya studios West in Hollywood. Shows featured this year include “The Better Sister,” “Étoile,” “The Lord of the Rings: The Rings of Power,” “Cross,” “The Boys,” “Overcompensating,” “#1 Happy Family USA,” and the original film “Another Simple Favor.”
Amazon wants to convince viewers via a deep dive into their creative process.
For instance, this year, the “Étoile” exhibit will be a ballet-inspired museum featuring curated visuals, props, and production design, as well as other immersive elements.
“The Boys” offers a resistance-themed Starlight House and the chance to walk around Truthbomb News Studio.
- 5/1/2025
- by Brian Welk
- Indiewire
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