Avengers: Age Of Ultron Taught Marvel A Box Office Lesson That Backfired Years Later
(Welcome to Tales from the Box Office, our column that examines box office miracles, disasters, and everything in between, as well as what we can learn from them.)
How do you make something bigger than one of the biggest movies of all time? "By not trying to," Joss Whedon said in 2012 when asked how he could possibly top "The Avengers" with its inevitable sequel. "By being smaller. More personal, more painful. By being the next thing that should happen to these characters and not just a rehash of what seemed to work the first time."
Whedon's "The Avengers" made more than $1.5 billion at the box office globally in 2012, trailing only James Cameron's "Titanic" and "Avatar" on the list of highest-grossing movies ever at the time of its release. The pressure was on for the director to deliver a satisfying follow-up, but, at least initially, he didn't want to fall...
How do you make something bigger than one of the biggest movies of all time? "By not trying to," Joss Whedon said in 2012 when asked how he could possibly top "The Avengers" with its inevitable sequel. "By being smaller. More personal, more painful. By being the next thing that should happen to these characters and not just a rehash of what seemed to work the first time."
Whedon's "The Avengers" made more than $1.5 billion at the box office globally in 2012, trailing only James Cameron's "Titanic" and "Avatar" on the list of highest-grossing movies ever at the time of its release. The pressure was on for the director to deliver a satisfying follow-up, but, at least initially, he didn't want to fall...
- 5/3/2025
- by Ryan Scott
- Slash Film
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