The big reveal that the asterisk that was added to the Thunderbolts* title shortly after the release of the first trailer referred to "The New Avengers" probably didn't come as a shock to many here on Cbm, but it would have been a surprise for general audiences who haven't been keeping up with rumors relating to the movie.

For this reason, the decision to officially rebrand the movie as The New Avengers just three days after its theatrical release was seen as a bit of a head-scratcher.

Some believe the marketing campaign kicked off a little earlier than planned when the opening weekend box office numbers came in, but it sounds like it was always set to begin shortly after the movie hit the big screen.

“It felt like, if Val is also trying to pull a switcheroo and sell the New Avengers to the world, we could do that,...