Marcus Theatres’ Q1 Loss Widens On Softer Than Expected Box Office Before ‘Minecraft’, ‘Sinners’ Turned Things Around

Marcus Theatres, the nation’s no. 4 chain, saw losses in the March quarter grow to $6.3 million from $5.7 million on a softer box office and higher costs before A Minecraft Movie and Sinners reignited moviegoing in April.
Revenue rose 7.5% to $87.4 million due largely to four more operating days vs the prior year period.
The company cited higher film costs as a percentage of admissions revenues and higher labor expenses vs a strike-crippled Q1 2024.
Attendance rose 7% and average ticket prices fell 5% on the impact of pricing promotions like the $7 Everyday Matinee and Value Tuesday, and an “unfavorable ticket mix” with an increased number of family films. Captain America: Brave New World, Mufasa: The Lion King, Sonic the Hedgehog 3, Dog Man and Moana 2 were the top performers.
Concession revenues per customer rose 2.9%.
“While the overall performance of the first quarter film slate was disappointing, the start to the second quarter has...
Revenue rose 7.5% to $87.4 million due largely to four more operating days vs the prior year period.
The company cited higher film costs as a percentage of admissions revenues and higher labor expenses vs a strike-crippled Q1 2024.
Attendance rose 7% and average ticket prices fell 5% on the impact of pricing promotions like the $7 Everyday Matinee and Value Tuesday, and an “unfavorable ticket mix” with an increased number of family films. Captain America: Brave New World, Mufasa: The Lion King, Sonic the Hedgehog 3, Dog Man and Moana 2 were the top performers.
Concession revenues per customer rose 2.9%.
“While the overall performance of the first quarter film slate was disappointing, the start to the second quarter has...
- 5/6/2025
- by Jill Goldsmith
- Deadline Film + TV
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