NBC Sports Will Use AI-Generated Voice of the Late Jim Fagan for Upcoming NBA Coverage
NBC is bringing in a legend from the ’90s when it comes to its upcoming NBA coverage. The brand will be using the AI-generated voice of late narrator Jim Fagan when it comes to league promotion and coverage once the network’s media rights agreement with the league begins in October.
From 1990 to 2002, Fagan’s voice was synonymous with NBC’s coverage of the NBA as he narrated the openers and promotional spots for legendary games and stars like Michael Jordan, Shaquille O’Neal, Kobe Bryant and Hakeem Olajuwon. Though Fagan passed away in 2017, NBC Sports will be bringing the broadcaster back through a partnership with Fagan’s family. In this new iteration, Fagan’s voice will be used to narrate certain select title sequences, show opens and promos for NBC Sports’ basketball coverage.
“For many basketball fans, Jim’s unique and recognizable voice immediately conjures a deep sense of nostalgia...
From 1990 to 2002, Fagan’s voice was synonymous with NBC’s coverage of the NBA as he narrated the openers and promotional spots for legendary games and stars like Michael Jordan, Shaquille O’Neal, Kobe Bryant and Hakeem Olajuwon. Though Fagan passed away in 2017, NBC Sports will be bringing the broadcaster back through a partnership with Fagan’s family. In this new iteration, Fagan’s voice will be used to narrate certain select title sequences, show opens and promos for NBC Sports’ basketball coverage.
“For many basketball fans, Jim’s unique and recognizable voice immediately conjures a deep sense of nostalgia...
- 5/6/2025
- by Kayla Cobb
- The Wrap
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