Bob Iger Says ‘Thunderbolts*’ Is ‘First and Best’ Example of Marvel’s New Movie Strategy: ‘We Lost a Little Focus by Making Too Much’
Disney’s CEO Bob Iger has admitted the company’s film slate has struggled in post-pandemic times by focusing too much on quantity and not enough on quality.
The Marvel Cinematic Universe, in particular, hasn’t restored its luster since the epic culmination of 2019’s “Avengers: Endgame.” There have been hits since Covid, like “Deadpool & Wolverine,” “Spider-Man: No Way Home” and “Doctor Strange in the Multiverse of Madness.” But success has been wildly inconsistent as tentpoles like “Ant-Man and the Wasp: Quantumania,” “The Marvels” and “Captain America: Brave New World” were among Disney’s first comic book franchise installments to lose money since the MCU brought superhero movies in vogue.
However, Iger views “Thunderbolts”,” which debuted last weekend to $76 million, as the “first and best example” of the studio’s new priority to make better movies… even if that means there are fewer of them.
“We all know that...
The Marvel Cinematic Universe, in particular, hasn’t restored its luster since the epic culmination of 2019’s “Avengers: Endgame.” There have been hits since Covid, like “Deadpool & Wolverine,” “Spider-Man: No Way Home” and “Doctor Strange in the Multiverse of Madness.” But success has been wildly inconsistent as tentpoles like “Ant-Man and the Wasp: Quantumania,” “The Marvels” and “Captain America: Brave New World” were among Disney’s first comic book franchise installments to lose money since the MCU brought superhero movies in vogue.
However, Iger views “Thunderbolts”,” which debuted last weekend to $76 million, as the “first and best example” of the studio’s new priority to make better movies… even if that means there are fewer of them.
“We all know that...
- 5/7/2025
- by Rebecca Rubin
- Variety Film + TV
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