Netflix Turns to AI to Help Eliminate Your Endless Scrolling for Something to Watch

Among the many challenges in the world streaming, one of the most persistent is discovery. We’ve all spent an hour scrolling through thumbnails to find something you and your partner can actually agree upon to watch. Now Netflix believe generative artificial intelligence can help with that process.
Netflix announced on Wednesday its latest overhaul of its TV homepage. While many of the changes are aesthetic and designed to make it easier to find information you need or the My List tab, it’s also partnering with OpenAI on a chatbot that will give you recommendations based on prompts in simple sentences. You can say, “I want something funny and upbeat,” and it will give you some options. We’ll be waiting for the person who goes viral when that prompt inevitably tells you to watch “Adolescence” or “Baby Reindeer.”
But the TV homepage will also now have TikTok-style...
Netflix announced on Wednesday its latest overhaul of its TV homepage. While many of the changes are aesthetic and designed to make it easier to find information you need or the My List tab, it’s also partnering with OpenAI on a chatbot that will give you recommendations based on prompts in simple sentences. You can say, “I want something funny and upbeat,” and it will give you some options. We’ll be waiting for the person who goes viral when that prompt inevitably tells you to watch “Adolescence” or “Baby Reindeer.”
But the TV homepage will also now have TikTok-style...
- 5/7/2025
- by Brian Welk
- Indiewire
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