Webtoon Taps Priya Girishankar as Head of Marketing for Company’s Global English Platform (Exclusive)
Webtoon Entertainment, the media company that spearheaded the mainstream embrace of webcomics, has tapped Priya Girishanker as the head of marketing for the company’s global English-language platform.
The executive will be based in the company’s global headquarters in Los Angeles and report to chief strategy officer and head of global Webtoon Yongsoo Kim. She is being tasked with leading marketing strategy and initiatives to accelerate the platform’s next phase of growth.
Webtoon is already popular among the Gen Z and Gen Alpha crowd thanks to titles such as Lore Olympus, Heartstopper, and Tower of God, titles that have generated billions of view and engaged fans with the stories’ creators. The company has made deals with publishers such as DC and Idw to adapt the latter’s comic for the platform while Netflix, Prime Video, Crunchyroll, among others have made screen translations of Webtoon’s works. The company...
The executive will be based in the company’s global headquarters in Los Angeles and report to chief strategy officer and head of global Webtoon Yongsoo Kim. She is being tasked with leading marketing strategy and initiatives to accelerate the platform’s next phase of growth.
Webtoon is already popular among the Gen Z and Gen Alpha crowd thanks to titles such as Lore Olympus, Heartstopper, and Tower of God, titles that have generated billions of view and engaged fans with the stories’ creators. The company has made deals with publishers such as DC and Idw to adapt the latter’s comic for the platform while Netflix, Prime Video, Crunchyroll, among others have made screen translations of Webtoon’s works. The company...
- 5/7/2025
- by Borys Kit
- The Hollywood Reporter - Movie News
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