Less than three months after Edward and Akua Enninful announced the launch of a global media and entertainment company called EE72, the siblings have revealed specific details about the venture including a quarterly print publication and a digital platform.

Set for a September debut, the platform will be known as EE72 while the publication is titled 72 Magazine. Both “aim to drive culture forward with news-making images and stories that transcend traditional media boundaries” with a focus on the intersection of fashion, beauty, luxury and culture, per the Enninfuls. The goal, it seems per the launch announcement, is to blend “the timeless depth of print with the dynamism of digital” with coverage of top creative forces, no doubt leaning into Edward Enninful’s enviable Rolodex of A-list stars, designers and creators gathered through years spent in the fashion and media space with tenures at British Vogue and as European editorial director of Vogue.