Media Capital Technologies (McT) and The Horror Section will fully finance and produce “Ice Cream Man,” Eli Roth’s new horror film.

Roth, a master of the genre whose work includes the “Hostel” and “Cabin Fever” franchise, returns with the story of an idyllic summer town descending into madness when an ice cream man serves kids sweet delights with horrifying results. Beyond that sparse teaser, the plot details are being kept under wraps.

Roth wrote the script and will direct from an original idea he has had for over twenty years. He says that the delay is because studios got antsy about financing it. The filmmaker launched The Horror Section earlier this year with the goal of making the kind of independent scary movies that made him famous.

Roth will also produce “Ice Cream Man” alongside McT’s Christopher Woodrow and Raj Singh and Cream’s Kate Harrison. Executive producers...